The Art of War with Jeff Booth, BuildDirect

About the Series
Playing with the theses in Sun Tzu’s book on military strategy, we engage prominent business leaders in conversation around how they have successfully (and unsuccessfully) used these tactics. We also dig deep into the raw, emotional side of leadership, exploring how each have worked through their own vulnerabilities, fears and personal challenges.

The format is an unadulterated, engaging conversation with the speaker and then a dynamic Q&A with the audience. For those who want more, they can participate in a small private roundtable dinner with the speaker to complete the evening!

About Jeff Booth, BuildDirect
With Jeff at the helm, BuildDirect stands at the forefront of innovation in the home improvement industry. Jeff applies his deep knowledge of both technology and trends to invent new ways for people to explore, purchase and ultimately interact and connect in the home improvement space.

Drawing on his background as a builder, Jeff co-founded BuildDirect in 1999 from his first-hand experience with the inefficiencies and high costs inherent with the home improvement and building supplies industry. While most told him the industry was too large and too broken to fix, Jeff only saw possibilities. He knew that by combing technology with his entrepreneurial spirit and vision, he could build a simpler and more trusted home improvement industry. Ultimately, opening a world of possibilities for homeowners, suppliers and those in trades and shipping.

Jeff is an active speaker sharing his experience as an entrepreneur and thought leader on the future of e-commerce and how digital media is changing the world. He has been featured in Forbes, Entrepreneur Magazine, Inc.com, The Globe and Mail, BNN, Bloomberg News, Fast Company and The Wall Street Journal, to name a few.

In 2015, Jeff was awarded the BC Technology ‘Person of the Year’ Award by the BC Technology Industry Association.