I had the unique opportunity to attend a LinkedIn Marketing Solutions seminar on June 18th, led by Gary Fearnall, LinkedIn’s Director of Marketing Solutions. I’ll admit I really wasn’t sure what to expect – I knew it was going to be held at Canada Place, so I figured it would be a little impersonal, with hundreds of people in attendance. I was wrong! It turns out that only a select few Vancouver professionals (about 200 or so) were invited. I was all the more grateful to my fellow marketer and friend who brought me along.
Gary Fearnall gave an inspiring presentation with amazing stats on the growth of social over the past few years, including the undeniable fact that LinkedIn is the most influential social media marketing tool for B2B companies across the globe (detailed statistics here). As the Marketing Coordinator for a B2B company, this was a wakeup call for me, and extremely useful knowledge to have while building our 2014 marketing plan.
The presentation also touched on the impact of emotional appeal through social – this may seem like an obvious strategy for platforms such as Facebook and Pintrest (cute baby pictures and happy birthday messages are creating buzz all the time), but it is just as influential on LinkedIn. Gary drove it home for me when he said “Who hasn’t cried when they’ve lost a job, or gone out to celebrate when they were hired for one?” Creating real, human, emotional connections through content and display marketing on LinkedIn will have just as much of an impact as any other social platform. During the second half of the presentation, LinkedIn Account Executive, Leah Sparks, touched on the exciting new features that LinkedIn has to help you build a presence with compelling content to promote your company or your own personal brand. She gave us a sneak peek into LinkedIn sponsored updates, slide share, groups, self service and premium display advertising, analytics reports and more (learn more here).
After the session, we were invited to the reception area for complimentary beverages and snacks. And so, the networking began. Whether the stars aligned for us that day, or my friend and I were simply a perfect tireless duo (I am going to go with both), we had a very successful evening. We met both of the LinkedIn speakers and their team members who hosted the event, and were able to gain a wealth of information and advice through conversations with them.
My Latest Networking Tip: do it with a buddy who is just as, or more outgoing that you are!
- You’ll never be standing in the room alone
- You and your buddy can part and meet separate people, and then cross introduce
- You can share the knowledge and contacts you gained with each other after the event
The LinkedIn Marketing Solutions seminar was an all-round inspirational event, and I can’t wait to leverage the marketing tools LinkedIn offers in a new and more effective way for both my company’s and my own personal brand. http://ca.linkedin.com/in/chelsieaichelberger