Making your career or even your side hustle through social media is a move more and more people are making. Becoming a social media “influencer” or creator as it’s more commonly being called, does take a lot of time and effort. For those that are hoping to make money through brand sponsorships the most difficult […]
Hasn’t there always been a rivalry between the marketing and sales departments? They both claim to know and understand the company’s customer better. The marketing team claims that this is true because they can analyze data from multiple sources, therefore have an in-depth understanding of the demographic and customer behaviour. The sales team also has […]
On April 15th, I attended my second “The Art of Marketing” seminar in Vancouver, BC. I found last year’s event to be so inspiring that I actively applied some of the marketing and branding techniques I learned to my career as a Marketing Manager. This year’s “The Art of Marketing” event certainly did not disappoint. […]
I am a big proponent on building meaningful relationships, otherwise known as networking. The NABS West Speed Mentoring event came through Networking in Van and it immediately caught my eye. NABS West is an organization that helps professionals in the communications industry through counselling, career coaching, financial coaching and support that may be needed due […]
Marketing is a profession which relies heavily on your network. Time and time again, I have heard marketers say: “It’s not what you know, it’s who you know”. The more people you know, the better your chances of getting your foot in the door of your dream company or landing the position you want. When […]
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BCAMA hosted their Vision conference on May 14 at the Rocky Mountaineer Station in Vancouver. It was a bright an early morning as the conference started at 8am. Free parking was provided at the Edgewater Casino with a shuttle to the venue, which was nice. This was a completely jam packed conference, so I will highlight some […]
Since Wednesday, March 19th, 2014, I haven’t been able to look at my career the same way. I was excited when booking myself a seat at the Art of Marketing Conference in Vancouver, BC – heck, Seth Godin was going to be speaking! I remember reading his book Tribes in university when completing my BA […]
The BC Association of Integrated Marketers (AIM) and guestsAi??Ai??gathered at the beautiful Four Seasons Vancouver on Nov 7 http://i3puntocero.com/?p=4920 th to exploreAi??the Ai??world beyond content marketing.Grace Carter from Aritzia started us off with the importance of developing a meaningful online presence. Aritzia, a company late toAi??social media and online game, has taken huge strides in […]
I had the unique opportunity to attend a LinkedIn Marketing Solutions seminar on June 18th, led by Gary Fearnall, LinkedIn’s Director of Marketing Solutions. I’ll admit I really wasn’t sure what to expect – I knew it was going to be held at Canada Place, so I figured it would be a little impersonal, with […]
Y.E.S! Vancouver: 2012 Signature Panel Event Feature Writer: Natalie Wise On Wednesday night I had the pleasure of attending one of Y.E.S! Vancouver’s Signature Speaker series on “Building Brands in BC,” featuring 4 highly-respected panelists: American transplant Aaron Magness, the VP of Marketing at ClearlyContacts.ca; Cynthia Enns, owner of Naramata boutique winery “Laughing Stock;” Dennis […]
