I am a big proponent on building meaningful relationships, otherwise known as networking. The NABS West Speed Mentoring event came through Networking in Van and it immediately caught my eye. NABS West is an organization that helps professionals in the communications industry through counselling, career coaching, financial coaching and support that may be needed due […]
Marketing is a profession which relies heavily on your network. Time and time again, I have heard marketers say: “It’s not what you know, it’s who you know”. The more people you know, the better your chances of getting your foot in the door of your dream company or landing the position you want. When […]
Business differentiation is one of those ethereal concepts that remains elusive to most business owners. We already know that differentiation is both necessary and doable, and yet, try as we might, we still struggle to achieve it. Seeing examples of other success stories, many entrepreneurs have tried to improve, replicate and/or duplicate, racing to be […]
Solomo Media and Why Digital Marketing is Dead What Success in a Digital Era means: a YES! Signature event review. A bright bustling group of talented women gathered atop BCIT’s beautiful downtown campus for cocktails and speculation of which way the digital tides are turning. The panel of speakers, all extremely distinguished in […]
BCAMA hosted their Vision conference on May 14 at the Rocky Mountaineer Station in Vancouver. It was a bright an early morning as the conference started at 8am. Free parking was provided at the Edgewater Casino with a shuttle to the venue, which was nice. This was a completely jam packed conference, so I will highlight some […]
Being an account manger is like being a circus ring leader. All day, you’re handling a cast of hyper-skilled individuals, playing producer, trying to keep people feeling motivated, and making sure projects go live on time. The client rarely ever sees this side, and your job is to create a sense of calm to the […]
Since Wednesday, March 19th, 2014, I haven’t been able to look at my career the same way. I was excited when booking myself a seat at the Art of Marketing Conference in Vancouver, BC – heck, Seth Godin was going to be speaking! I remember reading his book Tribes in university when completing my BA […]
If you’re worried people aren’t using Facebook anymore, it’s likely because you’re over the age of 16. Panic ensues when big brands start to hear that Facebook is no longer relevant to the highly coveted age group of 15-20 year olds. Before you jump ship, it’s worth considering that the early adopters of this social […]
In the true spirit of Holiday Season, WestJet recently launched a stunt that shared a whole lot of good, and with it, gained a whole lot of attention. With 4 million YouTube views to date, WestJet has managed to cut through the Christmas clutter, captured our attention, and set the stage for their Christmas campaign. […]
The BC Association of Integrated Marketers (AIM) and guests gathered at the beautiful Four Seasons Vancouver on Nov 7th to explore the world beyond content marketing.Grace Carter from Aritzia started us off with the importance of developing a meaningful online presence. Aritzia, a company late to social media and online game, has taken huge strides in the past […]
I had the unique opportunity to attend a LinkedIn Marketing Solutions seminar on June 18th, led by Gary Fearnall, LinkedIn’s Director of Marketing Solutions. I’ll admit I really wasn’t sure what to expect – I knew it was going to be held at Canada Place, so I figured it would be a little impersonal, with […]
Y.E.S! Vancouver: 2012 Signature Panel Event Feature Writer: Natalie Wise On Wednesday night I had the pleasure of attending one of Y.E.S! Vancouver’s Signature Speaker series on “Building Brands in BC,” featuring 4 highly-respected panelists: American transplant Aaron Magness, the VP of Marketing at ClearlyContacts.ca; Cynthia Enns, owner of Naramata boutique winery “Laughing Stock;” Dennis […]
