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Author Archive | Michèle Soregaroli

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5 Steps to Becoming an Innovator

Looking to competitors for inspiration can be useful, but innovation will always have a greater impact.  When reaching for excellence and striving to win, it’s common to compare and contrast. How does my work compare with my peers? How is my work different from my peers? These are great questions … at the right time […]

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The 3 'P's of Differentiation

If you want to increase momentum in your business, attract more qualified referrals, and have clients who are more loyal, then you should consider the 3 ‘P’s of Differentiation: Pitch – Positioning – Packaging A few years ago, I was working with a client who had a solid offer. He had achieved a high level […]

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Don't just stand there (Dec blog)

Want a thriving business? Stop delivering services…

How do your clients and prospects distinguish you from your competitors? It comes down to one simple concept:  Is your offer focused on delivery or service? “Profit is the reward of service.” – Henry Ford Professional Services industries have significant potential built right into their business. When service is truly at the heart of your work, […]

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Content, Context and Coffee

As little as a decade ago, information was power, and our careers hinged on our ability to access and process the information that was critical to our business success. In today’s world it is increasingly difficult to sift through the barrage of information we are faced with each day. The truly useful and important communications […]

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Marketing Differentiation vs. Strategic Differentiation

If you’ve convinced yourself that ‘differentiation’ is a
 buzz word and a concept that has failed to generate
 any significant results for your business, you may be
 overlooking the transformative distinction between … Marketing Differentiation vs. Strategic Differentiation Differentiation can transform your business. That’s never been in question. The question, though, is how to achieve sustained […]

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True Success

In your pursuit of wealth and happiness, always remember … THERE’S SUCCESS … AND THEN THERE’S TRUE SUCCESS “A master in the art of living draws no sharp distinction between his work and play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. […]

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Your Business Is Your Most Powerful Opportunity To Make A Difference In This World

If there is one thing that you can learn from successful entrepreneurs, it is to look beyond your day-to-day activities to recognize that your business is your most powerful opportunity to make a difference in this world. In having worked with hundreds of clients in Professional Services over the past 2 decades, I’ve come to […]

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6 Secrets to 'Sudden' Success

“No great thing is created suddenly.” – Epictetus We know this to be true, but do you know the reality behind … The 6 Secrets of ‘Sudden’ Success Success can appear to come suddenly, but that is rarely the case. Success doesn’t just materialize out of thin air. We have become an impatient culture. With […]

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The 4 Players You Need

When we work with others, we often discover that not everyone plays the game the same way we do. This often results in conflict and tension so, if you want your team to perform, you really need to recognize — The 4 Players You Need for Your Team to Succeed Every team has a cast of players, […]

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3 Pillars for Business Success

The 3 Pillars of Business Success When doing the strategic planning for your business, it helps to be aware of the 3 primary “pillars” that need to be executed successfully for your business to thrive: Visibility, Connection, and Fulfillment. If you think in terms of these 3 themes, you will simplify your planning, focus your […]

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10 Business Differentiation Mistakes

Business differentiation is one of those ethereal concepts that remains elusive to most business owners. We already know that differentiation is both necessary and doable, and yet, try as we might, we still struggle to achieve it. Seeing examples of other success stories, many entrepreneurs have tried to improve, replicate and/or duplicate, racing to be […]

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