BCAMA hosted their Vision conference on May 14 at the Rocky Mountaineer Station in Vancouver. It was a bright an early morning as the conference started at 8am. Free parking was provided at the Edgewater Casino with a shuttle to the venue, which was nice. This was a completely jam packed conference, so I will highlight some […]
Liquid content means marketers are no longer in total control of branded messages. It’s all about “crafting stories that provoke conversation, and creating messages and brands that spreads organically through the power of sharing and self-publishing,” according to BCAMA’s Vision conference organizers. Value placed on customer service Venture capitalist and media visionary, Leonard Brody, engaged […]
Every industry is being disrupted by social media and mobile technologies. Even marketing, which sits at the helm of crafting messages for all industries, has not been spared. Marketing and advertising has traditionally relied on pushed content, from brand to consumer. But consumers now have more say in the content they receive from brands. Consumers […]
Networking in Vancouver Feature Writer, Jerrie Lynn Morrison, connected with Lindsay Smith to find out more about BCAMA’s Director of Vision and how she put together BCAMA’s biggest event: the 22nd annual VISION conference happening May 23. 1) How well attended is BCAMA’s annual Vision conference? We are expecting this year to be a sold […]
Linkedin has become a ubiquitous networking tool for the modern business professional. I personally have been using Linkedin since 2005 and I’ve found it to be incredibly useful as a way to stay in touch with my contacts as well as build my personal brand. I recently attended a breakfast event run by the BC […]
