Marketing and advertising has traditionally relied on pushed content, from brand to consumer. But consumers now have more say in the content they receive from brands. Consumers want part ownership of the messages they receive, by participating in conversations with brands, and by sharing in the distribution of those conversations.
As a result, marketers are left wondering: How do we craft stories that provoke conversation? How do we create a message or brand that spreads organically through the power of sharing and self-publishing?
In other words, how do we change from creating pushed content to creating liquid content?
Liquid content is the theme of BCAMA’s 22nd Annual Vision conference, which takes place on May 23 at the Westin Bayshore, Vancouver. This is BCAMA’s biggest event of the year, bringing together the leaders and forward thinkers in marketing and advertising to exchange ideas, hear success stories, and prepare for the latest industry trends.
Vision 2012: Liquid Content will feature
- Bruce Philp, Author, Consumer Republic
- Leonard Brody, Author, The Myth of Generations
- Terry McBride, CEO, Nettwerk Music & Yyoga
- Fredrik Carlström, CEO, C&CO, Hyper Island
- Jon Ferrara, CEO, Nimble
- Ben Watson, VP Marketing, Hootsuite
I’m looking forward to hearing how each speaker will give their perspective on how they’ve handled the disruptive force of social media, and how they are leading the way in creating liquid content. As a category GenXer who listens to the often heated generational discussions between Boomers and Millenials, I’m particularly interested in Leonard Brody’s take on the myth of generations. And of course, I’m especially looking forward to BCAMA’s industry networking event of the year: Unleash the Liquid- Vision After Party!
Will you be attending this industry event of the year? (Be sure to say hi and introduce yourself!) What are you looking forward to?
Follow the conference buzz on Twitter using #BCAMAvision!
Preview and register for Vision 2012 here.