As adults, acknowledging the role of play is often lost if not completely forgotten. Maybe it’s because it feels too childish, or silly. Maybe it’s because the word is associated with an irresponsible use of time. The concept of play was a resounding theme during my first semester at the Centre for Digital Media. There […]
I am not a designer. I don’t know how to use Photoshop. I’m not a programmer. I build websites using canned templates. I’m not a game designer. I can’t build virtual worlds in 2D or 3D. Yet, in defining all the things I’m not, I’ve slowly been able to start to figure out what I […]
Seven years ago, my friend graduated as a designer from York. That same year I graduated with my BBA from Acadia. Our shared dream: Work at an ad agency. The cool offices! The stylish people! The super amazing award-winning creative! It was enough to drive us to think of nothing else, and we did it. […]
Choosing to leave a comfortable situation can be an extremely difficult thing to do. Especially when it comes to a job, there are no shortage of excuses to stay. The steady paycheck, familiarity with people and processes. Constantly looming stats on unemployment and the dread of looking for a new job don’t help either. But […]
Being an account manger is like being a circus ring leader. All day, you’re handling a cast of hyper-skilled individuals, playing producer, trying to keep people feeling motivated, and making sure projects go live on time. The client rarely ever sees this side, and your job is to create a sense of calm to the […]
Let’s face it, airport waiting areas are not known for their amazing use of technology. Finding a power outlet is lucky enough, so I was surprised to recently see leather seats, polished surfaces, and contemporary looking art at Toronto Pearson Airport. After double checking I hadn’t accidentally walked into a massive first class lounge, I noticed […]
If you’re worried people aren’t using Facebook anymore, it’s likely because you’re over the age of 16. Panic ensues when big brands start to hear that Facebook is no longer relevant to the highly coveted age group of 15-20 year olds. Before you jump ship, it’s worth considering that the early adopters of this social […]
In the true spirit of Holiday Season, WestJet recently launched a stunt that shared a whole lot of good, and with it, gained a whole lot of attention. With 4 million YouTube views to date, WestJet has managed to cut through the Christmas clutter, captured our attention, and set the stage for their Christmas campaign. […]
First off, let’s dismiss the notion that having an attitude is automatically a bad thing. The word tends to get a lot of negative slack, which is not fair. In the world of marketing, having an attitude is what will set you apart. To be clear, my definition of an attitude is having an opinion, […]
Whether you’re rich and famous or a recent grad, taking responsibility of your personal brand is something that should not be ignored. Especially if you’re just looking to enter the workforce, it’s important to know that the life you share online is just as important as the one offline. The majority of recent grads will […]
I worry that our landlord just had to come over to flick the fuse back on for the power in our bedroom. The panel is right next to our TV, yet neither my boyfriend nor I had a clue that all it took was to flick the switch from the left to the right. It […]
Earlier this week I received my daily BeHappy quote #21157: “All our dreams can come true. If we have the courage to pursue them.” […]
Five months ago I decided to launch a pilot project around the idea of creating a more sophisticated experience for women to swap clothes, online. The idea of sorting through a rack of clothing to find the right size, fit, and comfort has never been an experience I enjoy. Yet I also envied those who […]
What would you like to do if money were no object? How would you really enjoy spending your life? A few weeks ago this video showed up on my Facebook news feed and has since become a nagging question in my head. It literally could be, the million-dollar question. For some people, this question may […]
Over the past few months I’ve found myself attending more events solo as a blogger for Modern Mix Vancouver. Although I prefer to attend events with a companion, sometimes schedules don’t match up, and for the sake of not missing a great opportunity I attend alone. Walking into a room full of strangers can be […]
