In the true spirit of Holiday Season, WestJet recently launched a stunt that shared a whole lot of good, and with it, gained a whole lot of attention. With 4 million YouTube views to date, WestJet has managed to cut through the Christmas clutter, captured our attention, and set the stage for their Christmas campaign. […]
First off, let’s dismiss the notion that having an attitude is automatically a bad thing. The word tends to get a lot of negative slack, which is not fair. In the world of marketing, having an attitude is what will set you apart. To be clear, my definition of an attitude is having an opinion, […]
Whether you’re rich and famous or a recent grad, taking responsibility of your personal brand is something that should not be ignored. Especially if you’re just looking to enter the workforce, it’s important to know that the life you share online is just as important as the one offline. The majority of recent grads will […]
I worry that our landlord just had to come over to flick the fuse back on for the power in our bedroom. The panel is right next to our TV, yet neither my boyfriend nor I had a clue that all it took was to flick the switch from the left to the right. It […]
