Hasn’t there always been a rivalry between the marketing and sales departments? They both claim to know and understand the company’s customer better. The marketing team claims that this is true because they can analyze data from multiple sources, therefore have an in-depth understanding of the demographic and customer behaviour. The sales team also has […]
Millennials Are Happiest When They Feel Connected to Their Co-Workers Sarah Landrum , CONTRIBUTOR I write about how millennials can be happier at work. Team Building In North America, it can be hard to see past all the bluster about “self-made men” and rugged individualism. The truth is a lot more pleasant to behold: Nobody is […]
I was recently reading up on Entrepreneurship and the lack of glamour and appeal it has. In my own venture, I have encountered many mind shifts and humbling moments that were very gratifying yet terrifying. I wanted to find an article that would give readers a glimpse and advice on how to stay confident as an Entrepreneur. So […]
BCBusiness’ annual Top 100 event is a networking extravaganza You’ve heard it before: it’s not what you know, but who. Some people are lucky; they already have the connections they need to secure the job they want through their friends, family or workforce. Others have to work a little harder to network and elevate their […]
Looking to competitors for inspiration can be useful, but innovation will always have a greater impact. When reaching for excellence and striving to win, it’s common to compare and contrast. How does my work compare with my peers? How is my work different from my peers? These are great questions … at the right time […]
Imagine yourself as a child, arriving at a playground on a beautiful sunny afternoon. You’re going to be there for a couple of hours and you’ve been looking forward to playing in the sandbox. When you arrive, there are several different sandboxes busting with kids. You are keen to join in. All of them look […]
In the context of your relationship with time, where do you normally ‘hang out?’ In the past, present or future? We can invest our thoughts and energy within these three distinct time frames. But most of us don’t think of time this way. To most people, time is just that … time. But it isn’t […]
If you want to increase momentum in your business, attract more qualified referrals, and have clients who are more loyal, then you should consider the 3 ‘P’s of Differentiation: Pitch – Positioning – Packaging A few years ago, I was working with a client who had a solid offer. He had achieved a high level […]
Last month, I attended “Classroom to Boardroom” thanks to an invite from a very good friend and former colleague Sally Lee. Sally is an SFU BA grad with additional BCIT certifications currently sitting as Social Media Coordinator on YWiB Vancouver executive team. YWiB (Young Women in Business) connects young women with skills & support […]
Success is a mass marketed achievement. It is the way our culture has come to describe the tangible circumstances that culminate into the story of our lives. And in an increasingly commoditized world, your challenge is to create Success, Differently. One very simple word captures our attention. And yet, as simple as it seems, “success” […]
In my work with hundreds of clients over the past 25 years, I’ve noticed that, without exception, how you feel about your future, and how you launch your new initiatives, can dramatically impact your future results. It’s all based in energy. Your energy. So, here we are. Early into 2016. And I’m looking forward with […]
In working with my clients over the past decade, I’ve discovered that those with the most success understand and apply Five Basic Truths that keep them focused on generating results… 1) Stay true to who you are: In matters of style, swim with the current; in matters of principle, stand like a rock. – Thomas […]
With 2015 behind me, I not only turn the page on a new year, but also, approach my first-year anniversary of working in a professional, career-related role. That is, the end January marks, for myself, the anniversary of my first full-year of professional work. Having been mostly a student pursuing both my undergraduate and graduate […]
How do your clients and prospects distinguish you from your competitors? It comes down to one simple concept: Is your offer focused on delivery or service? “Profit is the reward of service.” – Henry Ford Professional Services industries have significant potential built right into their business. When service is truly at the heart of your […]
Three short years ago, I was an individual that filled the prototypical mould of young professionals my age. I was a person that had meticulously planned life over the next five years, and created succinct, well-developed ‘5-year plans’ that I hoped would help me in my professional life. I was led to believe that having […]
As little as a decade ago, information was power, and our careers hinged on our ability to access and process the information that was critical to our business success. In today’s world it is increasingly difficult to sift through the barrage of information we are faced with each day. The truly useful and important communications […]
Before starting any career-related work, I sat down with and spoke to a very successful individual and good friend of mine. After our conversation turned to careers, I uttered these exact words: “I want to be great and successful in life. What’s your opinion on the best way to achieve this?” As he looked […]
If you’ve convinced yourself that ‘differentiation’ is a buzz word and a concept that has failed to generate any significant results for your business, you may be overlooking the transformative distinction between … Marketing Differentiation vs. Strategic Differentiation Differentiation can transform your business. That’s never been in question. The question, though, is how to achieve sustained […]
As I venture into the next phase in my life, I am increasingly struck with the realization that I am undergoing more changes to who I am than ever before. Sure, there is the transition from childhood to adolescence, then adolescence to young adulthood: both very tumultuous times in a short life accustomed to the […]
It has been nearly a year since I completed my Master’s degree in London, and thus, I have had ample opportunity to reflect not only about my education but the overall experience of studying halfway across the world. Although, I can say for certain now that the decision to move abroad and study my Master’s […]
