Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times and on CNN. She recently spoke to the thousand people who attended the Art of Marketing conference and here are a few of her top tips on creating a presentation that not only resonates with your audience but can create a movement that will continue long after the microphone has been switched off.
- Start with a ‘BIG IDEA’. What is your audience’s unique Point of View? What is at stake if they don’t listen to what you have to say? Aim to take your audience from the ‘Before’ (what it’s like now) to the ‘After’ (the dream of what could be). Nancy suggests that the key to hooking your audience is to alternate between the two. Remind your audience how bad it is, then show them the promise of how much better is could be!
- Know what is in the hearts and minds of your audience and use those symbols to resonate with them. Ever wonder why Martin Luther King’s speech is so poignant and memorable? Because he incorporated phrases, songs and scriptures that where already an ingrained part of his audiences culture. By utilising something they all shared in a passionate way, he automatically created a sense of unity.
- Fall in love with what you are communicating. It goes without saying that if you aren’t passionate about what you are talking about, your audience is going to know it. Find something in your presentation that resonates with you and use that emotion to talk with a sense of wonderment about your topic. Your audience will follow suit and fall in love with it too.