If there is one thing that you can learn from successful entrepreneurs, it is to look beyond your day-to-day activities to recognize that your business is your most powerful opportunity to make a difference in this world.
In having worked with hundreds of clients in Professional Services over the past 2 decades, I’ve come to learn that Business Differentiation is difficult for most entrepreneurs. Most believe that their services are different from their peers, but very few know how to highlight those differences and let people know what separates them from their competitors.
I meet a lot of professional advisors who are stuck. They are spinning their wheels at a certain level in their business. They have achieved a degree of expertise, they have a reasonably high and predictable income, and they want to grow. But they don’t know how to do it in a productive and meaningful way. Their systems, training, and continued professional development have had only an incremental impact on their bottom line, and they haven’t yet figured out how to create quantum leaps in results … and increase their enjoyment at the same time.
These advisors need a new perspective. They need a fundamental shift in how they think … They need to change how they see themselves in relation to their clients and their business.
We are all driven by an innate desire to belong. And what I have witnessed over and over is that, after a few years in business, brave entrepreneurs venture into uncharted territory. They seek Community. Like-minded Community. They are driven the find their tribe.
So, they set out to find clients, prospects, and partners who will support them in their unique approach and who value their work because of the deeper intentions behind it. These entrepreneurs are hungry to be part of a community that inspires them and encourages them to innovate and create value beyond one-to-one. They want something more, for themselves, for their business, and for the world at large.
They want to make a meaningful difference.
And for each one of us, our opportunities to make a meaningful difference are as unique as we are.
Our business is our greatest and most powerful opportunity to do good in the world … beyond our one-to-one work. Our business is our platform, our stage, and our portal through which we can step into our best self. And when we actively build our own supportive community, that community stands beside us, with encouragement and motivation, to help us release our creativity, to innovate and lead … and to build a legacy of substance. One that endures and grows beyond us, as individuals.
Through our business, if we so choose, we can enable our community members to realize their own dreams, in collaboration with us, for the greater good of our world at large.
And you’re the catalyst who can make that happen.
When would you like to start?
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