Event recap by Megan Rendell ‘What’s Trending in 2013?’ was the question asked to the packed room Thursday morning at the BCAMA Breakfast Series Annual Ad Agency Panel. The panelists, consisting of four executives representing DDB Canada, Cossette, Wasserman + Partners Advertising and Station X, shared their predictions for the direction of marketing in 2013 and [...]

Why Action Doesn’t Result in Success by Michele Soregaroli
By Michele Soregaroli Action gets results, but clarity creates success. Have you ever been so busy that you haven’t had time to think? Do you take the approach that, as long as you’re moving, something good will happen? If so, you’re not alone. We are an action-oriented culture. We embrace and idolize busy schedules, we [...]
PWN Event Recap: Workplace Psychological Health Trends. Why should we care?
Event Recap by Ekaterina Ramirez An important issue was raised at the PWN event this Tuesday where Marie-Hélène Pelletier delivered a presentation and ignited a conversation on workplace psychological health trends. You might think right now, “Psychological health trends at a workplace? Why should I care?” {Disclosure: I had this reaction at the beginning.} But [...]

Finding Sustainable Solutions by Feature Writer: Jessica Robson
By Jessica Robson It’s mid-January. Declarations about health, wellness, sleep, relationships and food/drink/lack-there-of have been made. There is a 30 minute wait for cardio machines at the gym. You have to reserve a spot in yoga classes or you will be unfortunately non-asana-ing. Essentially, we are throwing ourselves into 2013 with gumption – feverishly working [...]