Can Businesses and Brands Give Up Control? A Recap of Liquid Content: BCAMA’s 2012 Vision Conference by Jerrie Lynn Morrison Liquid content means marketers are no longer in total control of branded messages. It’s all about “crafting stories that provoke conversation, and creating messages and brands that spreads organically through the power of sharing and self-publishing,” according [...]
How to Keep Motivation Present by Michele Soregaroli What gets you out of bed in the morning? Entrepreneurs are a motivated lot! We have big dreams, aspirations and plans and every single one of us has been motivated enough to harness inner strength, take a leap of faith and embark on the tenuous and scary [...]
Liquid Content: The New Marketing - A Pre Event post Feature Writer: Jerrie Lynn Morrison Every industry is being disrupted by social media and mobile technologies. Even marketing, which sits at the helm of crafting messages for all industries, has not been spared. Marketing and advertising has traditionally relied on pushed content, from brand to [...]
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