The 3 Pillars of Business Success
When doing the strategic planning for your business, it helps to be aware of the 3 primary “pillars” that need to be executed successfully for your business to thrive: Visibility, Connection, and Fulfillment. If you think in terms of these 3 themes, you will simplify your planning, focus your execution and be more effective in action.
Visibility: Essentially, visibility is about creating a brand presence in your market, industry and community. Your visibility strategy should help your business stand out in a way that is not only integral to your style and brand essence, but also capture the attention of, and draw in your ideal clients. To be most effective, think of visibility like a magnet … if it successfully attracts the right potential clients, it will also repel the customers you don't want … those who can hurt your brand because they don't value your product or service.
Have the courage to get noticed. Be different. Be bold. Create a magnetic force that your desired client market can’t resist. Let them know that you are not only open for business, but also enthusiastically ready to serve them.
Connection: Once you’ve got their attention, engage potential clients and develop their interest so that they are intrigued and motivated to learn more about what you can do to help them. Connect with your market and inspire a following by offering value-oriented solutions to their problems and pains.
Your customers want you to make their pains go away in the quickest, easiest and most efficient way possible. Show them that you can. Learn to effectively communicate the experience they can expect from your product or service and clearly define your deliverables. Be transparent. Be real. And care. Show your prospects that you are more interested in solving their problems than padding your company bank account. If you care enough to really, truly want to create valuable solutions, they will know. That’s something that you can’t hide.
Fulfillment: The deal is signed, you have an agreement and now it’s ‘just’ a matter of doing the work. The hard part is over, right? Not really … in some ways, the hard part has just begun. Here is where you are truly tested for your commitment to excellence and to delivering real value.
Your client doesn’t only want to be satisfied. Your client wants to be WOWed. Of course, they don’t actually say that, and most consumers today have come to expect that they will be satisfied (or you wouldn’t have their business), but deep down, they are really hoping for a ‘better than expected’ result from their investment. So … do what you said you would do … and then surprise them delivering additional value. You don’t really have a choice if you want to be in business for the long-term.
Design your product or service to be the very best it can be … nothing less. Become a student of Excellence. Evaluate your client experience from A to Z and find areas where you can engage your clients at an even deeper level and fulfill the needs they have yet to even identify. Set up processes that ensure consistency, and enable your team to become Shepherds of Excellence. Then focus on delivering the very best product and service experience that you possibly can.
Repeat all 3 steps regularly and as you go through that cycle again, tweak, enhance, adjust and edit it with each new start.
Becoming an expert in these 3 pillars is not an option. They are the fundamentals of any business and a business focused on excellence in all 3 areas is a business that is in the game and poised to win.
What action can you take in the next 24 hours that will uplevel your business have an impact on your results?
Go do it now. You’ll be glad you did.
To your Success,