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Networking should be like an Easter Egg Hunt, Not a Dog Humping a Football

A couple of years ago I was honoured by the eWomenNetwork as one of the 12 finalists for their Emerging Leader of the Year award.  I was flown to Dallas, received rock star status and treatment for four days of insane fun, and of course met and connected with so many amazing women – many of whom I formed strong bonds with.
But during that weekend I witnessed one of the most interesting approaches to networking that I’ve ever seen- I call it ‘the dog humping a football’.  There were over 3000 women at the conference so needless to say the breakfast and lunch breaks were crazy busy as we all lined up to refuel.  One morning, as I stood in line – I saw a woman walking towards me who was carrying what looked like regular piece of computer paper.  She had caught my eye and as I looked more closely – I realized that she was stopping to talk with every woman in the line.  Furthermore – the piece of paper was actually her business card, which apparently she had printed off that morning, and she was tearing off via perforated lines – a copy for everyone.  I have to say I was a bit dumbfounded and to be honest, I even felt bad for her.  The women in the line were being gracious – but come on – are you kidding me?

When she got to me she tore off one of her cards and explained to me that she was one of the greatest writer/editors in the world and if I ever needed any copywriting or editing done – she was my girl. (Um, no she wasn’t).

Now maybe I sound a bit harsh, but I’ll tell you where I’m going with this…

The first ‘rule’ or suggestion I’ll make as it pertains to networking is: be a human being. I’m not going to make a decision about whether or not we might do some business together based on the first second we meet.  I want to get to know you.  I want to find some common ground, have a conversation, build some rapport and explore if there may be a fit in us chatting again and getting to know one another a bit better.  So don’t push your business card in my face – instead just say hello.  We are all human beings – so regardless of what role you’re playing – let’s connect on that level first.

I call it Easter egg hunting.  What we’re really looking for is chocolate eggs.  (Chocolate eggs = like minded people who we connect easily with and are curious to learn more about them, what they do, who they are etc.)

Networking events are the first point of entry, the moment of connection.  Not the moment of transaction.  Be a human being first – come to a networking event with a positive sense of self and a curiosity to meet others whom you jive with.

The rest of the ‘transaction’ will easily flow if you start here.

(Thanks Heather, we're honoured to have you guest blogging for Networking In Van!)

 

2 Responses to Networking should be like an Easter Egg Hunt, Not a Dog Humping a Football

  1. Jesse Bowness May 4, 2011 at 9:23 pm #

    Great article Heather, thanks
    It’s painful to meet people using the aptly named ‘dog/football’ approach!

    Connect, find common ground, carry out business

  2. Heather May 5, 2011 at 7:52 am #

    Thanks Jesse. It just doesn’t have to be ‘hard’ – you put it so well…

    Connect, find common ground, carry out business

    Cheers,
    Heather

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