Date: February 19, 2013
Location: 422 Richards St Vancouver, BC V6B 2Z4 Canada
Ticket Cost: Free for Members and First time Guests
Registration Link: http://momceofeb2013.eventbrite.com/
Branding in the Real World: Understand the psychology behind the branding process, and how to apply it authentically to your business
You’ve got product, you’ve got services you offer. That’s what you sell. But what do people buy? People buy a brand; that promise that you make when you sell your product or services. What is it? What do you promise to your clients? Why should they choose you over your competitors (who are equally qualified for the job by the way). The clarity you sell your product/services with determines if your clients buy from you or not. That clarity + consistency IS branding.
This workshop will help you to learn the foundation of branding, including:
What branding is and why you need it (branding NOT in a sense of matching pens and logo colours/shapes, but WHAT happens BEFORE that)
How to create clear understanding and authenticity to your brand
What you can do to start building/redesigning your brand today on a budget
Make sure you bring in all your branding materials to the workshop as Helen will help you walk away from the workshop with immediately with practical tools and strategies to implement in your business. Learn today, apply tomorrow.
Please Register through Eventbrite.