BCAIM Connecting to the iGeneration – Marketing to Digital Youth

NOTE: this event is PAST. Please contact organizer to
see about their next year’s event

Date: December 6, 2012 Time: Location: Four Seasons Hotel Vancouver
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Date: December 6
Time: 11:30am to 2:00 pm
Location: Four Seasons Hotel Vancouver
Register: here
Organizer: @bcaim


The iGeneration is changing the marketing landscape. This group, most commonly defined as those born between 1989 and the early 2000s, is distinctly different from the generations before. They demand immediacy and use technology seamlessly in all facets of their life.

Sometimes called Digital Youth, they have always been “wired” and connected. Yesterday’s marketing rules don’t apply to them. In fact, they are more likely to ignore brands using old-school one-way techniques ? they expect to be communicated to as individuals.

Despite their lack of interest in one-way marketing, this generation is a massive consumer of products and services and will continue to be for many years. Your marketing must evolve to capture their hearts, minds and dollars.

BCAIM has assembled a panel of experts to discuss marketing to Digital Youth. At this event, you will learn what drives the iGeneration, what types of marketing they do – and don’t – respond to, how corporate responsibility plays a greater role with this audience and why you must employ the tools Digital Youth use every day.

If you want to find out how the iGeneration is changing marketing, and how you need to respond, attend this event.

About the Speakers:

Monica Kwias
Principal, MMK Marketing, lead marketing consultant for Intel

With over 14 years in the industry, Monica exhibits her passion, creativity, energy and knowledge on a daily basis. Monica’s understanding of integrating above-the-line and below-the-line activities allows her to maximize campaign tactics, budgets and results. In addition, her in-depth workings with major retailers and insight into shopper marketing provide clients with a well-rounded and strategic partner. Based in Toronto, Monica has worked on global sponsorships, North American retail programs, and has roots in internal communication and events. Monica prides herself in bringing the sanity, collaboration and passion back to marketing.

Nick Black
Vice-President of Strategic Insight, Concerto Marketing Group

Vice-President at Concerto Marketing Group, Nick Black’s expertise is in market research and brand strategy. As a proud millennial, he’s worked across Australia, Europe and North-America with multinational clients including Coca-Cola, Dell, Foster’s, Intel, LG and 20th Century Fox. Nick holds a Bachelor of Business and a Master of Arts. He has spoken at events organized by the AMA, AIPMM, MRIA, QRCA and TEDx, and has been quoted in publications including the Vancouver-Sun, Calgary Herald, Western Living and Times Colonist.

Nancy Richardson
Vice-President of Digital and Brand Strategy, lululemon athletica

Nancy is the Vice-President of Digital and Brand Strategy at lululemon athletica. Her focus is on telling a powerful brand story by leveraging a unique digital strategy and building strong internal teams to power the experience. Prior to coming to lululemon, Nancy worked in digital and international marketing at Starbucks Coffee Company in Seattle, Washington. Nancy has her undergraduate degree in international business and finance from the University of Washington and her Masters in Business from The Ohio State University. During her free time, Nancy loves running, hot yoga, paddle boarding, and spending time with her husband and two kids.

Jonas Woost
Executive Director, Digital Music, CBC

Born in Hamburg, Germany, Jonas first starting working in the music industry at a young age before relocating to London in 2001. After working for a series of record labels he assumed the role of Head of Music at towards the end of 2005 and led the Music Department in dealing with record labels, artists and other music owners from all over the world. After CBC’s $280 million acquisition of in 2007, Jonas continued to help with the international growth of the British start-up.

At the start of 2010 Jonas moved to Vancouver, BC where he joined the Canadian Broadcasting Corporation (CBC) as the Executive Producer for CBC Radio 3. In his first year with the CBC he lead the development of CBC Music, the new digital music service from the Canadian Public Broadcaster and has since moved to the position of Executive Producer, Digital Music at the CBC.

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