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BCAIM: WHY THEY BUY: AN INTRODUCTION TO SHOPPER MARKETING

Date:January 24, 2013 to January 24, 2013

Time: 11:30 to 02:30
Location:791 West Georgia Street Vancouver, BC V6C 2T4
Ticket Cost: $49
Registration Link: https://www.bcaim.org/events/event-registration/?Type=event&ID=102

Organizing Group

Group Name:
Twitter Account Name: BCAIM
Twitter Topic Hashtag: #WhyTheyBuy

Event Information

Shoppers and consumers are not the same thing. Consider diapers or pet food. Marketing, no matter how integrated, must result in a purchase to be successful and it is the shopper that makes that purchase. This understanding has led to shopper marketing becoming the fastest growing advertising approach in North America in the past five years.

In this entertaining and interactive presentation, you will learn how shopper marketing is more than just ‘in store’ marketing ? it is the entire path from pre-awareness to purchase. See why shopper marketing involves all aspects of the marketing mix. Understand the difference between shoppers and consumers, know why you need both, and determine the new role of the retailer.

Our speaker, Jason Dubroy will deliver best-in-class examples of shopper marketing from around the world, including mass, digital, social, retail, merchandising, and beyond.

Registration Information

Register on our website.

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