Date: March 7, 2013
Location: 791 West Georgia Street, Vancouver
Ticket Cost: $49.00
Registration Link: https://www.bcaim.org/events/event-calendar/event-details/?EventID=105
Join BCAIM and our guest speaker Ali Gardiner, Vice President of Brand Development for Canucks Sports & Entertainment.
Excellent regional recognition? Yes! Learn how the Canucks brand-building practices apply to your organization
Your organization may not be based in sports, but the brand recognition of the Vancouver Canucks is something any business can appreciate. Join BCAIM at the March event when Ali Gardiner, of Canucks Sports & Entertainment, shares how this year’s season story was developed.
Learn about the role brand-building plays at the Canucks, the challenges of a unique season and how their practices translate to your business. Gardiner will look at early results and key lessons from this year’s brand messages and how they are being received in the market by their very loyal and passionate fan base.
In her complete review of the evolution of this year’s story – from objectives to early assessment – Gardiner will share the steps to take back to your organization. Whether you’re a fan, a marketer or both, you won’t want to miss out on seeing how the Canucks bring their brand to life.
Registration is open now, sign up online.