Psychology for Digital Behavior Change – Vancouver (2-3 day Workshop)

November 19, 2018 9:00 am - 5:00 pm

Simon Fraser University

Wosk Centre for Dialogue Vancouver, BC, V6B 1L6 580 West Hastings Street

(888) 977-2055

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  • Organizer's Name

    Brian Cugelman, PhD

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Over 2-days, you'll learn the essentials of using psychology and behavioral science to build highly engaging websites, apps, and digital campaigns.

You’ll gain new knowledge and skills that will help you improve users’ comprehension, motivation, trust, and decision making, to achieve short-term action, and long-term loyalty.

What you’ll learn

During the workshop, you will learn to recognize and apply over 40 principles of persuasive psychology and to focus on the mission-critical principles that “make or break” any digital projects.

Skills you’ll gain

You’ll develop new skills in using psychology for wireframing, digital strategy, and conduct psychological design audits. You’ll also learn how to recognize psychological backfires and how to fix them through simple user testing techniques, and optimization approaches.


Interactive learning environment

The content is science-based but presented in plain language, with visual examples, and practical exercises.


You’ll enjoy group design projects, live polling, UX/design discussions, hands-on exercise, scenario-based learning and creative group processes.

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