The Social Media Network presents: The How-Tos Behind Social Media Campaigns
Date: Wednesday, March 14th 2012
Time: 7:00pm – 8:45pm
Where: The Network Hub (300 – 422 Richards Street)
Admission is $3 for SFUSMN or UBCSMN members, and $5 for non-members.
Register Here: http://smn-webfriendly.
Matt Astifan is the Founder of Web Friendly, a company that helps business professionals learn how to effectively use new media strategies. His unique formulas for training have helped thousands of professionals increase online sales, improve analytical insights and ultimately retain customers longer. The company has organized multiple live events and several online training sessions for public and private audiences. Past audiences include The Kitsilano Chamber Of Commerce, The High Tech Communicators Exchange (HTCE), The Facebook Mastery Summit, Hubze’s BlogTalkRadio, Social Media Week Vancouver and many more.
Matt’s knowledge of online media, passion for teaching and casual sense of humour have built him a loyal following both online and offline. Matt is known for his expertise in social media marketing but also speaks on entrepreneurship, branding and SEO. Matt is also the co-founder of Internet Masterminds Group, a rapidly growing non-profit organization which offers weekly meetings about digital marketing and tech related topics to its hundreds of members.
About the event:
As companies start to broaden what they consider online advertising, they are beginning to run some amazing social media campaigns. Rather than promoting a banner ad on a site, social media campaigns take full advantage of the web’s unique properties like crowdsourcing, personalized interactions and live broadcasts.
Creating a successful social media campaign requires an understanding of how people naturally interact online. In this presentation we will looked at brilliant campaigns from the past two years and diagnose what they did right and what lessons they can provide.
In this presentation you will discover the strategies behind:
Contests
Content Marketing
Life Casting
Gamification
Key Influencers
Crowdsourcing
Live Broadcasts
Personalized Interactions
