Thursday, February 16th, 2012
11:30am – 2pm
The Four Seasons Hotel
A panel of experts from both the agency and client side will each take us through the tactics and results behind their successful PR case study that has blended both traditional and emerging trends in the space. A moderated discussion will be held to further probe into how you can utilize a successful blend of tactics to support your PR, marketing and overall business goals.
Speakers:
Natasha Netschay Davies
Director, Digital/Social Media, Peak Communicators
Natasha Netschay Davies is the Director of Digital/Social Media for Peak Communicators, one of B.C.’s largest independently owned PR agencies. Recognized as one of Canada’s first high tech journalists, Netschay Davies was a business reporter for national publications like The Globe and Mail and Chatelaine. As an editor, she has developed and managed virtual newsrooms for Internet News and Stockhouse. As an instructor, she’s taught digital journalism for the Art Institute, Web PR at Langara College, and currently teaches Social Media Networking at Simon Fraser University.
At Peak, Netschay Davies develops Social Business strategies for clients including Coast Capital Savings Union, TELUS International, and 7-Eleven Canada. From targeted blogger relations campaigns to sourcing online B2B lead generation opportunities, her method is based on the careful integration of social PR within advertising, CRM and traditional corporate communications programs. This year, companies that follow this approach will begin to see a valid ROI when engaging their social customers.
Mark Reder
Senior Vice President, Senior Partner and General Manager, Fleishman-Hillard Vancouver
Mark Reder is senior vice president, senior partner, and general manager at Fleishman-Hillard Canada, in Vancouver.
Fleishman-Hillard Canada provides communications, government relations, and opinion research services across Canada through its offices in Vancouver, Calgary, Toronto, Ottawa, and Montreal. The Fleishman-Hillard group of companies is a worldwide leader in strategic communications with more than 75 offices around the globe.
In addition to leading the Fleishman-Hillard communications team in Vancouver, Mr. Reder is responsible for advising clients in a wide range of practice areas including market development, community, government and media relations, advocacy, and issues management. Mr. Reder advises some of the leading public and private sector organizations operating in British Columbia on matters such as corporate social responsibility, reputation management, new project developments, crisis situations, public affairs, and corporate change and restructuring.
Before joining Fleishman-Hillard Canada in 1997, Mr. Reder served as the commercial and economic consul at the British High Commission in Canada, where he promoted British brands and interests in Western Canada. He has also served as a policy advisor to a provincial Cabinet Minister and has been actively involved in party politics in BC.
Mr. Reder holds a degree from the University of British Columbia. He studied Chinese at the National University in Taiwan, where he also helped establish the first ‘cross-cultural communications’ consulting practice in the country. Mr. Reder has worked and traveled extensively in Asia and Europe.
Carolyn McGill
President & Chief Executive Officer, CNW
Carolyn McGill is President and Chief Executive Officer of CNW (Canada Newswire), Canada’s leader in news and information distribution services for professional communicators.
She joined CNW in 1999 as Director of Marketing and New Product Development, and held progressively more senior positions before being appointed President and Chief Executive Officer in 2008.
Carolyn leads the Senior Management Team in establishing the strategic direction for CNW, ensuring that CNW continues to lead the news and information distribution market relative to both traditional and new media channels.
Carolyn has more than 20 years of experience in product management and marketing both within the financial services and media industries. Her career has included time at Brendan Wood, Tutsch and Partners, a consulting firm specializing in syndicated research for the Canadian capital markets and more than a decade in product management roles at Bank of Montreal and Canada Trust. Immediately prior to joining CNW Carolyn served as head of retail marketing for Thomas Cook Financial Services North American region.
Carolyn serves on the Board of Directors of Kid’s Help Phone, a charitable organization that improves the lives of Canadian children by providing access to phone and web based professional counseling services. She is actively involved in many Investor Relations and Public Relations industry associations and also serves as a member of the Ontario Securities Commission Small Business Advisory Committee.
Carolyn holds a Bachelor of Arts degree in Political Science from McGill University in Montreal and a Master of Business Administration from the Schulich School of Business at York University.
Moderator:
Erik Rolfsen
Digital Journalist, The Province
News editor Erik Rolfsen was The Province’s first digital journalist. The former sports editor has worked exclusively in online news and social media since 2007, leading the web desk at theprovince.com and helping transform the newsroom into a digital-first operation. He was also one of 16 finalists in Tourism Queensland’s groundbreaking “Best Job In The World” campaign in 2009.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
