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How Marketing Automation Can Bridge the Gap Between Sales & Marketing

Hasn’t there always been a rivalry between the marketing and sales departments? They both claim to know and understand the company’s customer better. The marketing team claims that this is true because they can analyze data from multiple sources, therefore have an in-depth understanding of the demographic and customer behaviour. The sales team also has […]

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Internet Masterminds

Event Review: Internet Masterminds Meetup

New to the world of sales, I was unsure of what to expect from the Internet Mastermind’s Meetup on How to Get Targeted Traffic to Your Big Ticket Items, with Bill Hugall. In all honesty I was half-expecting to walk into a room full of intimidating professionals, with whom I’d have nothing in common. Instead, I […]

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