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Tag Archives | marketing

Art of Marketing 2014

From Mediocre to Remarkable

Since Wednesday, March 19th, 2014, I haven’t been able to look at my career the same way. I was excited when booking myself a seat at the Art of Marketing Conference in Vancouver, BC – heck, Seth Godin was going to be speaking! I remember reading his book Tribes in university when completing my BA […]

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Carolyn Fung Post

Why Facebook is Far from Being Irrelevant

If you’re worried people aren’t using Facebook anymore, it’s likely because you’re over the age of 16. Panic ensues when big brands start to hear that Facebook is no longer relevant to the highly coveted age group of 15-20 year olds. Before you jump ship, it’s worth considering that the early adopters of this social […]

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“Chances you are already a media company”: Top takeaways from Beyond Content Marketing

The BC Association of Integrated Marketers (AIM) and guests  gathered at the beautiful Four Seasons Vancouver on Nov 7th to explore the  world beyond content marketing.Grace Carter from Aritzia started us off with the importance of developing a meaningful online presence. Aritzia, a company late to social media and online game, has taken huge strides in the past […]

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Y.E.S! Vancouver: 2012 Signature Panel Event, by Feature Writer: Natalie Wise

Y.E.S! Vancouver: 2012 Signature Panel Event Feature Writer: Natalie Wise On Wednesday night I had the pleasure of attending  one of Y.E.S! Vancouver’s Signature Speaker series on “Building Brands in BC,” featuring 4 highly-respected panelists: American transplant Aaron Magness, the VP of Marketing at ClearlyContacts.ca; Cynthia Enns, owner of Naramata boutique winery “Laughing Stock;” Dennis […]

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