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Tag Archives | Branding

10 Business Differentiation Mistakes

Business differentiation is one of those ethereal concepts that remains elusive to most business owners. We already know that differentiation is both necessary and doable, and yet, try as we might, we still struggle to achieve it. Seeing examples of other success stories, many entrepreneurs have tried to improve, replicate and/or duplicate, racing to be […]

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From Mediocre to Remarkable

Since Wednesday, March 19th, 2014, I haven’t been able to look at my career the same way. I was excited when booking myself a seat at the Art of Marketing Conference in Vancouver, BC – heck, Seth Godin was going to be speaking! I remember reading his book Tribes in university when completing my BA […]

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