Tag Archives | Branding

2014-06-23 Chicago-lighthouse

10 Business Differentiation Mistakes

Business differentiation is one of those ethereal concepts that remains elusive to most business owners. We already know that differentiation is both necessary and doable, and yet, try as we might, we still struggle to achieve it. Seeing examples of other success stories, many entrepreneurs have tried to improve, replicate and/or duplicate, racing to be […]

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Art of Marketing 2014

From Mediocre to Remarkable

Since Wednesday, March 19th, 2014, I haven’t been able to look at my career the same way. I was excited when booking myself a seat at the Art of Marketing Conference in Vancouver, BC – heck, Seth Godin was going to be speaking! I remember reading his book Tribes in university when completing my BA […]

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Beyond Content Marketing: Why Brands Need to Be Media Companies

Date: November 7, 2013 Time: 11:30 AM Location: 791 W Georgia St, Vancouver, BC V6C 2T4 ‎ Ticket Cost: Members: $49 Non-members: $69 Student member: $35 Registration Link: Organizing Group Group Name: AIM Twitter Account Name: Twitter Topic Hashtag: Event Information Find out how your company can become its own media publisher in a […]

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From ‘Idea’ to ‘Open’: How to Plan + Launch Your Dream Company

Date: November 27, 2013 Time: 05:30 PM Location: 375 Water Street #200 Vancouver, BC V6B 5C6 Canada Ticket Cost: $25.00 Registration Link: Organizing Group Group Name: Write Ahead Event Information How long have you been dreaming about opening your own business? A few months? Several years? It’s time to stop dreaming and learn what […]

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Can Businesses and Brands Give Up Control? BCAMA’s Liquid Content Conference Recap

Liquid content means marketers are no longer in total control of branded messages. It’s all about “crafting stories that provoke conversation, and creating messages and brands that spreads organically through the power of sharing and self-publishing,” according to BCAMA’s Vision conference organizers. Value placed on customer service Venture capitalist and media visionary, Leonard Brody, engaged […]

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Canucks Business Network: The Power of Branding

Canucks Business Network – The Power of Branding, presented by KPMG Blog post: Jen Schaeffers, Founder, The Canucks Business Network is the brainchild of David Comuzzi, Senior Director, Business Development for the Vancouver Canucks. It is a series of events put on by the Vancouver Canucks at their Captains Club in Rogers Arena, connecting […]

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L.O.V.E now trending in Vancouver

L.O.V.E now trending in Vancouver - Guest Blogger Fannie Smith’s take on Heather White’s talk at the Women in Biz Networking event on November 1st. What was an “online obsession” with Heather White became a full blown crush after listening to her speak live at the Women in Biz Network event at The Opus.  You can […]

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Social Media Week – Brands, Agencies and Influencers – Unite! Presented by VIA Rail

Brands, Agencies and Influencers – Unite! Presented by VIA Rail Date: Monday, September 19, 2011 Time: 4:30 PM – 7:00 PM Where: CBC Radio How to form successful partnerships and use social media to achieve your goals This event will kick-off with a brief presentation of up-to-the-minute results from a cross-Canada social media initiative that […]

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