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Can Businesses and Brands Give Up Control? BCAMA’s Liquid Content Conference Recap

Liquid content means marketers are no longer in total control of branded messages. It’s all about “crafting stories that provoke conversation, and creating messages and brands that spreads organically through the power of sharing and self-publishing,” according to BCAMA’s Vision conference organizers. Value placed on customer service Venture capitalist and media visionary, Leonard Brody, engaged […]

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