Thursday, March 8th, 2012
In today’s complex global economy, many industries are undergoing significant paradigm shifts in order to stay competitive and many marketers are struggling to keep up. With an increased focus on multi-channel marketing marketers are moving back to the old adage that “50% of their marketing spend is wasted” and a shift to digital without well defined financial objectives forces CFO’s and Finance VP” to agree – reducing marketing budgets and staff in the process.
Hear from Kerry Munro, who built the largest digital media business inCanada under Yahoo and managed over 100M social connections as COO of socialmedia technology provider Syncapse. He is now focused on leading Canada Postinto a new digital era and will share his vision, opportunities and challengesthat marketers face and what it could mean for you and your organization’s digital agenda.
Group President, Digital Delivery Network
Mr. Munro was appointed to this newly created role in August 2011. He assumes accountability for the creation and management of Canada Post’s digital strategy and network, which encompasses epost, eMarketing, Direct Marketing and Advertising products, all data assets and products, and partnerships in the digital space.
Mr. Munro brings more than 20 years of executive management experience in technology and digital media. Most recently, he was Chief Operating Officer at Syncapse Corp., a global leader in social media management. As managing director from 2005 to 2009, he built Yahoo! Canada into the country’s largest digital media company and Yahoo’s best-performing operation worldwide.
He previously held senior roles in information technology at companies such as Bell Canada and AT&T Canada.
Mr. Munro has advised Fortune 500 corporations, executives and boards on the use of digital technology. He has addressed conferences on such topics as digital marketing and consumer engagement, social media and the future of media and advertising in a digital world and was recognized as one of the top influential marketers in Canada.
Mr. Munro holds an MBA from Queen’s University and a BA in Economics from the University of Toronto.
Registration will open soon.