April 23 at 10am – Noon
Waves Coffee House (#100 – 900 Howe St, Vancouver)
Does the thought of being interviewed for print, radio or television make you quake in fear? Do you worry you’ll trip up on your words or say something that might hurt your organization?
If so, come and listen to media-relations consultant and former Globe and Mail journalist Ann Gibbons talk about the media and how you can view an interview as a terrific business opportunity, not something to dread.
Her presentation will:
- Take the mystery out of how reporters work.
- Fill you in on how busy newsrooms operate, particularly in the fast-changing world of social media.
- Teach you how to make journalists’ busy lives easier so you can build positive, lasting relationships with them.
- Give you valuable techniques to get your organization’s message across effectively and memorably.
About Ann Gibbons
Ann Gibbon runs a Vancouver-based media-relations consulting firm, Ann Gibbon Communications. She shapes communications strategy and generates media coverage for clients of all sizes, from start-ups to publicly traded firms. She knows how to tell a client’s story in a way that resonates with reporters, and she knows who to call in the country’s newsrooms to get coverage of that story.
Ann’s reporting career began at the Montreal Gazette covering the business beat. She then spent 10 years as national correspondent with the Globe and Mail’s Report on Business in Montreal and Vancouver. She has worked at CanWest News Service (now PostMedia) as an editor. Ann has also provided business commentary for CBC radio and TV, and was a business panelist on Peter Gzowski’s iconic Morningside radio show. She has reported from Europe, Japan and Africa. She also co-authored a best-selling book, Steinberg: the Breakup of a Family Empire (MacMillan, 1990), chronicling the history of the Montreal Steinberg grocery giant. It won the National Business Book Award.
Ann has worked as a senior account manager in Vancouver at the country’s largest PR firm, providing strategic and crisis counsel, issues management, writing services and media relations to a variety of clients.
Ann holds a Bachelor of Journalism degree from Carleton University in Ottawa and an entrepreneurship certificate from the BC Institute of Technology. She speaks English and French.