Saturday, May 5, 2012 from 9:00 AM to 12:00 PM
Marriott Pinnacle Downtown
1128 West Hastings Street
Youtube is the 3rd most popular site on the internet. Video is attention grabbing. It quickly relays your message to your viewers more so than text can. Online marketing is all about engagement. For businesses, small or large, it has meant putting a human face to a brand. Social media makes people feel that they can engage with a brand or business. It is a two way street. Having a visual edge over your competitors helps you engage and speak face to face with your potential customers/clients.
Spend a morning with Pamela Wise, Jaeny Baik, Christine Till and Mike Lolekonda who, with their backgrounds in personal branding, presentation, video and podcasting, will take you and your business to the next level of marketing and customer contact.
Enjoy coffee and breakfast pastries and be inspired to take you and your marketing onto the cyber screen.
Christine Till is with Practical Podcasting. Christine’s goal is to help small business find their unique position in the marketplace through the use of podcasting. She has 20 + years of marketing experience was a business consultant with the Fraser Valley College and taught marketing and business there. She specializes in podcasting and public speaking. She teaches people how to use podcasting to build relationships with their clients.
Mick Lolekonda is the driving force behind Red Sneakers Mediaworks. Red Sneakers believes that people have natural gifts that they can leverage to not only lead fulfilling and meaningful lives on their own terms, but to also make a difference in other people’s lives around the world. They believe that these people and their businesses are worth promoting because the world needs to know they exist.
Pamela Wise is the energy behind Personal Brand Stories. As we emerge from behind our logo in our business, and present straight to camera, understanding our own personal brand is key. Pamela will guide you through a detailed brand story exploration and deliver a customized retelling of your unique brand positioning, and our photographer will capture images that express your personal brand. You will have a complete Personal Brand Story to unify and manage your social, professional and online presence.
Jaeny Baik says video is a total game changer and learning how to be great on camera is such an important life skill. They predict 90% of the data online will be video in less than 3 years, so invest in some training now. The more you practice, the better you’ll get, just like any skill. People also respect you on a whole other level when you can perform on camera because you’re able to articulate your thoughts in a clear, compelling way.