Mom Cafe presents: Finding Your Genius with Cristi Cooke
Date: February 24, 2012
Where: Kits Boathouse
Cristi believes there is GENIUS in EVERYONE. The eight-year old girl, the 60 year-old stockbroker, the life coach just starting out. No matter how confused or unsure you are about your genius, it is there, it is clear. It just needs to be pulled out of you. That’s what I do.
Cristi’s career began twenty years ago in market research, when she developed Telus Mobility’s first client segmentation model to help make it one of the fastest-growth wireless companies in Canada. Cristi’s strong reputation for results followed her internationally, where she designed strategic marketing plans for some of the largest companies in Brazil. For the last 7 years, Cristi has focused on helping professionals apply advanced business strategies to their careers & professional practices. An honors graduate of Queen’s School of Business, Cristi blends high academic standards into practical strategies that everyone can use.
Cristi’s presentation can be applied to those of you who own your own business, or who are looking to re-enter the workforce after taking time off, or looking for a new career path!
ABOUT FINDING THE GENIUS IN YOU:
In this presentation, you will learn, once and for all, how to identify and define the core essence of your differentiation. This session will teach you a process that is unlike any traditional marketing approach, in uncovering how to integrate your personal passions – who you truly are – into differentiators that benefit your ideal clients/job/career. You will learn the questions to ask yourself that uncover your own genius, and exactly how to distill the answers into your unique offer to the market. You will then learn how to apply the knowledge of “who you are” to pinpoint the definition of your ideal client/job/career. And, you will learn how to create marketing messages that resonate deeply with that ideal client/job/career. We will use a combination of case studies and audience participation, so you can see how to practically apply this process to your business or job search.
- Spend less time “thinking about” how to differentiate yourself, and more time implementing it
- Know exactly how to answer the question “What do you do?” without sounding like others
- Learn how to translate the essence of “who” you are into unique & specific benefits for your ideal client/job prospect/career
- Know how to laser-focus your marketing messages, to attract ideal clients/jobs/career