Tue Mar 27, 2012 11:45 AM – 2 PM
Registration: 11:45 a.m.
Lunch & Program: 12:00 p.m. – 1:30 p.m.
Cypress Suite 999 Canada Place, Vancouver
Businesses are based on trust and foresight. To be successful in the long-term, companies need to think beyond what’s affecting them today to what’s going to happen tomorrow. This isn’t just about addressing changes to technology or the needs of customers, but also taking into account alterations in social, environmental and governance issues.
Join Anne Marie Webb-Hughes, Instructor, Marketing Management, as she lays down the groundwork on how companies engage in Corporate Social Responsibility (CSR), and the major trends in companies today around this “new” world of corporate goals. This presentation will look at target market segmentation tactics—a key principle in marketing—through a sustainability lens. Attendees will learn how to break the customer market into five different segments of “green” customer habits, attitudes, and values.
Find out how CSR can make a difference in your home, your work and your world.
Presenter’s Bio:
Anne Marie Webb-Hughes has been a full time faculty member of BCIT since 1996. She has contributed to the Institute as a first year Program Head and instructor in the disciplines of marketing management. She is currently teaching International Marketing and Sustainable Marketing Practices in the BBA program at BCIT.
Anne Marie has 20 years experience in retail management, with the Hudson’s Bay Company, Holt Renfrew and One Plus One/La Vie en Rose, having achieved the levels of general manager, director of marketing and vice-president of stores for these Canadian retail corporations. She has lead creative teams to win the International R.A.C. award for “Best Magalogue” and the Canadian Creative award for “Best Newspaper Campaign”.
No Cancellation after Wed., March 21, 2012
