Why Mobile Matters to your Online Marketing Strategy
Monday, January 9, 2012
733 Beatty Street
Shawn Neumann, President and Founder Domain7
“If it doesn’t work on mobile, it’s not a basic site: it’s broken” (Domain7)
Don’t have a mobile strategy yet? In 2010, smart phones sales officially outnumbered PC sales. Today there are more mobile devices in the world than people and in the next two years, half of your site’s users will be via mobile. The bottom line: Mobile web isn’t going to be huge. It already is. So what does this mean for marketers and communicators?
According to Domain7′s Mobile Manifesto, mobile is an indispensable part of your online marketing strategy. Join us on January 9th as we kick off the first HTCE session of 2012 with Shawn Neumann, president and founder of Domain7 an international web agency. Shawn will walk us through the mobile landscape and build the case for an integrated mobile strategy. He’ll explore the first decision you need to make – mobile website or mobile app — and will discuss the importance of knowing what content makes sense and adds value in a mobile context. Shawn will also address advances in responsive-web development that ensure content display adapts on on different devices. You’ll learn:
- Why you need a mobile strategy
- The importance of and integrated online strategy
- Tips for structuring content for mobile
About our speaker
Shawn Neumann is an entrepreneur, a nationally recognized speaker, and a British Columbia tech leader. After obtaining a degree in economics and history from Simon Fraser University, Shawn founded Domain7 as a home-based business in 1996. After dodging the dot.com crash in 2000 by finding niche ways to help online companies with their unique problems and challenges, the business leader grew Domain7 into what it is today – an international web agency that provides a complete range of web solutions and services for its clients.