BCAMA Evening Speaker Series: Succeeding When Marketing Formulas Fail

NOTE: this event is PAST. Please contact organizer to
see about their next year’s event

Book Tickets
Date: February 27, 2013 Time: 06:00 - 10:00 Location: 900 West Georgia Street, Vancouver BC, V6C 2W6
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Date: February 27, 2013
Time: 06:00 PM
Location: 900 West Georgia Street, Vancouver BC, V6C 2W6
Ticket Cost: $40 for BCAMA Members; $50 for non-members
Registration Link:

Organizing Group

Group Name: BCAMA
Twitter Account Name: @BCAMA
Twitter Topic Hashtag: #BCAMAESS

Event Information

Adapting your marketing formula to industry shifts is paramount for success in a very competitive market.

Central 1 is the credit union to the credit unions in BC and Ontario, and steward of the Credit Unions of BC brand. For nearly two decades their marketing team was a well-oiled, somewhat predictable, machine and they adhered to a reliable process as they raised credit union awareness and built a recognized brand for BC Credit Unions. In 2009 a sobering reality hit and they had to shift their focus to start connecting with young adults…their survival depended on this!

Register now and join us on February 27 to find out how their creative team built a bold and successful advertising program based on the same cooperative principles of credit unions and created a new market for their services.

Registration Information

Register online at or call 604.564.1262

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