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How Marketing Automation Can Bridge the Gap Between Sales & Marketing

Hasn’t there always been a rivalry between the marketing and sales departments? They both claim to know and understand the company’s customer better. The marketing team claims that this is true because they can analyze data from multiple sources, therefore have an in-depth understanding of the demographic and customer behaviour. The sales team also has […]

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Millennials Are Happiest When They Feel Connected to Their Co-Workers

Millennials Are Happiest When They Feel Connected to Their Co-Workers Sarah Landrum ,  CONTRIBUTOR I write about how millennials can be happier at work.     Team Building In North America, it can be hard to see past all the bluster about “self-made men” and rugged individualism. The truth is a lot more pleasant to behold: Nobody is […]

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5 TIPS TO STAY CONFIDENT AS A FIRST-TIME ENTREPRENEUR

I was recently reading up on Entrepreneurship and the lack of glamour and appeal it has. In my own venture, I have encountered many mind shifts and humbling moments that were very gratifying yet terrifying. I wanted to find an article that would give readers a glimpse and advice on how to stay confident as an Entrepreneur. So […]

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Feeling Successful Requires That You Pursue ‘Success, Differently’

Success is a mass marketed achievement. It is the way our culture has come to describe the tangible circumstances that culminate into the story of our lives. And in an increasingly commoditized world, your challenge is to create Success, Differently. One very simple word captures our attention. And yet, as simple as it seems, “success” […]

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Five Basic Truths That Will Keep You Focused On Generating Results

In working with my clients over the past decade, I’ve discovered that those with the most success understand and apply Five Basic Truths that keep them focused on generating results… 1)  Stay true to who you are: In matters of style, swim with the current;  in matters of principle, stand like a rock.  – Thomas […]

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Don't just stand there (Dec blog)

Want a thriving business? Stop delivering services…

How do your clients and prospects distinguish you from your competitors? It comes down to one simple concept:  Is your offer focused on delivery or service? “Profit is the reward of service.” – Henry Ford Professional Services industries have significant potential built right into their business. When service is truly at the heart of your work, […]

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Marketing Differentiation vs. Strategic Differentiation

If you’ve convinced yourself that ‘differentiation’ is a
 buzz word and a concept that has failed to generate
 any significant results for your business, you may be
 overlooking the transformative distinction between … Marketing Differentiation vs. Strategic Differentiation Differentiation can transform your business. That’s never been in question. The question, though, is how to achieve sustained […]

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Why Perfectionism Will Only Slow You Down

Being a perfectionist is necessary in many areas of life (for example, when performing surgery, or building a bridge) but there are a number of other situations where obsessing over every detail becomes a roadblock to efficiency. When it comes to say, sending an email to a potential employer,  pondering  over every word and structure of the […]

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Your Business Is Your Most Powerful Opportunity To Make A Difference In This World

If there is one thing that you can learn from successful entrepreneurs, it is to look beyond your day-to-day activities to recognize that your business is your most powerful opportunity to make a difference in this world. In having worked with hundreds of clients in Professional Services over the past 2 decades, I’ve come to […]

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Fostering a Strong Client Relationship

As with all relationships, communication is key when building a strong working environment with your client. Here are a few points that might help with building strong client relationships. Outline/Rundown of Project Being a strong project manager is one of the most important areas to fostering a trusting environment for your client. Having an overall […]

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