Wednesday, May 23, 2012
Registration and buffet breakfast: 7:30am to 8:30am
Conference: 8:30am to 4:30pm
Pay it Forward After Party: 4:40pm to 8:00pm
The Westin Bayshore, 1601 Bayshore Drive, Vancouver
Imagine this … a day full of dynamic speakers, compelling content, and stimulating networking. Sounds like a day worth waking up to, doesn’t it? This is what the BC American Marketing Association’s annual conference, Vision, is all about. As marketers, we are responsible for delivering messages that pack a powerful punch. It’s the magic we weave into those messages that brings brands to life and tells stories that people can resonate with; stories that make people want to buy. Our ideas, our passion, our ‘get it done’ attitude – these are essential for stimulating economic growth and fuelling the success of the business to which we’ve dedicated our careers.
We are the Vision of tomorrow. We are marketers, we are leaders, we are forward thinkers, and that’s why it’s essential we meet one day a year to exchange ideas, hear success stories, and re-energize for continual growth. Attending Vision sets the stage for the success YOU make tomorrow.
Vision 2012 Speaker Line-up:
- Bruce Philp, Author, Consumer Republic
- Leonard Brody, Author, The Myth of Generations
- Terry McBride, CEO, Nettwork Music & Yyoga
- Panel Presentation: How brands can leverage and measure social clout
- Two additional speakers to be announced soon
[more speaker details]
2012 Theme – Liquid Content
The marketing landscape has changed dramatically over the past decade, and as an industry, we’ve been forced to adapt to emerging technologies at an unprecedented rate. In fact, with the proliferation in social media and mobile technologies there has never before been so much connectivity and consumer empowerment. With so many distribution platforms available it is no longer enough to create unique and inspiring content – we must create unique and inspiring content that is so contagious it can’t be controlled.
This year’s VISION is all about embracing Liquid Content. In this digital era, how do we craft stories that provoke conversation? How do we create a message or brand that spreads organically through the power of sharing and self publishing?
Join us on Wednesday, May 23 and find out.
Ticket information and registration will be coming soon. Check back in March 2012!
You can view videos of past speaker presentations on YouTube.